Whether you are new to e-commerce or have an established brand and business, your products are competing against 1000s of other sellers. So how can you get more traffic to your website and increase your conversion rate?

Using these 5 easy conversion rate techniques will encourage customers to purchase their baskets and keep them coming back for more.

1) Create a sense of urgency!

Life moves fast, and consumers don’t want to regret a missed purchase, so creating a sense of urgency is a sure-fire way to increase your conversion rate. People are far more likely to purchase when they fear they could miss out! Listing your products in a limited quantity is an easy way to promote FOMO.

Offering limited-time deals is another compelling way to encourage customers to purchase. For example, Amazon’s deal of the day, with a running countdown to the deal expiration is a great way to create a sense of urgency. Offering a deal can also give your products the competitive edge you need to stand out from the crowd.

2) Today customers are always on the move so making your site mobile accessible is key.

In today’s fast-paced society people like to shop on the go, ensuring your site is mobile accessible is crucial. This will help increase traffic to your site and encourage purchasing. An easy-to-navigate site, with fast speeds and a simple checkout process, will encourage customers to not only purchase their basket but also repeat their customs with you. Having a mobile-accessible site can give you the competitive edge you need to stand out in a saturated market.

3) Post social proof such as customer reviews and testimonials.

Posting reviews or star ratings of your products helps to inspire trust, it enables buyers to see real customer experience. High star ratings will give your products a competitive edge and could be the factor in whether or not the buyer takes their custom elsewhere.  Showcasing customer testimonials is another great way to inspire confidence and promote relationships with past buyers encouraging them to shop with you again in the future.

4) Link to social media accounts.

Social media is a great way to promote and advertise your products. It can also help create traffic to your site and boost your sales. Social platforms help you to connect with your customers and promote your brand, in turn boosting your lead intake and sales.

5) Remarket to people that have abandoned their baskets.

Reach out to customers who have added products to their basket, they are already looking to purchase and are interested in your product. They could be looking at several similar products from various companies, so why not offer a discount code or free shipping, giving them the needed incentive to complete their purchase.

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